Business models are not the same as strategy and vice versa. These are two different concepts.  Business models are the designed to show how the strategic thrust of the firm will be implemented.

​

After completing this module students will understand:

​

1. The components of a successful business model

2. The required uniqueness associated with each business model.

3. The link between a strategic thrust and a business model

4. The link between a business model and the moment of truth