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CFM 5. Achieving Operating Excellence

Cross-functional Competency

Learning Module 

This module provides students with the customers' promise will be delivered.  

After completing this module students will understand:

1. The model of a Absolute Competitive Advantage (ACA)

2. The relationship between the Marketing Promise and Operating Excellence

3. The operating building blocks of the ACA: Accessibility and Availability

4. The importance of the voice of a customer in creating an Operating Excellence

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